Product and Program Management comparison

The process of developing and managing a product from ideation to launch 

The process of managing a group of related projects that together achieve a specific business objective 

Focused on individual products 

Focused on a group of related projects 

Develop and deliver a successful product that meets customer needs and drives business growth 

Ensure the successful delivery of a program that achieves a specific business objective 

Typically involves shorter timeframes and more rapid iterations  

Involves longer timeframes and requires more extensive planning and coordination 

Works closely with cross-functional teams, including design, engineering, and marketing 

Oversees multiple project teams and manages dependencies and relationships across teams 

Measures success based on factors such as product adoption, customer satisfaction, and revenue growth  

Measures success based on factors such as program completion, achievement of business objectives, and stakeholder satisfaction  

Requires a combination of strategic thinking, market research, and project management skills  

Requires strong leadership, communication, and program management skills