Product, Program and Project Management comparison
Product Management
Program Management
Project Management
Definition
The process of developing and managing a product from ideation to launch
The process of managing a group of related projects that together achieve a specific business objective
The process of managing a specific project from initiation to closure
Scope
Focused on individual products
Focused on a group of related programs
Focused on a specific projects
Goal
Develop and deliver a successful product that meets customer needs and drives business growth
Ensure the successful delivery of a program that achieves a specific business objective
Ensure the successful delivery of a specific project that meets scope, time, and budget constraints
Timeframe
Typically involves shorter timeframes and more rapid iterations
Involves longer timeframes and requires more extensive planning and coordination
Involves a defined start and end date, with a specific timeline
Team
Works closely with cross-functional teams, including design, engineering, and marketing
Oversees multiple project teams and manages dependencies and relationships across teams
Leads and manages a specific project team
Metrics
Measures success based on factors such as product adoption, customer satisfaction, and revenue growth
Measures success based on factors such as program completion, achievement of business objectives, and stakeholder satisfaction
Measures success based on factors such as project completion within scope, time, and budget constraints
Skills
Requires a combination of strategic thinking, market research, and project management skills
Requires strong leadership, communication, and program management skills
Requires strong project management skills, including planning, execution, and monitoring and control