Digital Definitions
Product Manager Role in Digital Transformation
Digitization
Digitization is the process of converting analog data or physical objects into a digital format.
This process involves using technology to capture, store, and manipulate data in a digital form, making it more easily accessible and searchable. Digitization can apply to a wide range of data types, including text, images, audio, and video. Recent revolution of Robotic Process Automation [RPA] is leading this effort across many industries.
Examples : Scanning paper documents to create electronic copies, converting vinyl records or cassette tapes into digital audio files, and creating digital versions of artwork or historical artifacts. Digitization is a key component of many modern technologies, including e-commerce, digital libraries, and online media.
Digitalization
Digitalization refers to the process of using digital technologies to transform business operations, products, and services.
This can involve using digital technologies to automate manual processes, streamline communication, and improve customer experiences.
Examples: Implementing online ordering systems, using data analytics to make informed decisions, and integrating digital tools and platforms into existing workflows. The goal of digitalization is to create more efficient, flexible, and responsive organizations that can better adapt to changing market conditions and customer needs. It is a key strategy for businesses looking to remain competitive in the digital age.
Digital Transformation
Digital transformation is the integration of digital technologies into all aspects of a business, resulting in fundamental changes to how the business operates and delivers value to its customers.
Digital transformation involves using technology to rethink and improve business processes, products, and services. This can include the adoption of new digital tools and platforms, the automation of manual processes, and the use of data analytics to make informed decisions. Digital transformation is not just about technology, however. It also involves changes to culture, organization, and leadership to create a more agile, innovative, and customer-centric organization. The goal of digital transformation is to create new business models, improve customer experiences, and drive growth and competitiveness in the digital age.